Sereno's Artisan Journey:
Crafting Elegance and Tradition
At Sereno, we draw inspiration from the Golden Age of Italian style, when craftsmanship, elegance and pleasure defined the rhythm of life. Our creations reflect the effortless charm of La Dolce Vita, celebrating beauty, culture and refined simplicity.
Our frames are shaped from premium Italian acetates, including the richly expressive Mazzucchelli acetate—renowned since 1849 for its vibrant colours and natural, cellulose-based composition—and the resilient, sustainably sourced LAES acetate, admired for its strength, flexibility and glossy polish. These exceptional materials form the foundation of our designs, ensuring that every pair feels as timeless as the era that inspires us.
The Essence of Sereno
Sereno is more than a brand; it is an expression of Italian-inspired living. Each piece reflects the spirit of the 1950s, when artistry met grace and everyday life became an act of style. Guided by heritage and shaped by the hands of master artisans, every creation tells a story of harmony, character and timeless design.
We pair our finely crafted frames with Divel lenses, produced in Italy since 1950 and celebrated for their optical precision, advanced coatings and protective performance. Through this union of exceptional materials and traditional artistry, each Sereno piece becomes a thoughtful composition of clarity, comfort and beauty.
Craftsmanship and Character
Our collections honour the elegance of classic Italian design while embracing a modern sensibility. Every Sereno creation is made with patience and intention, defined by graceful forms and quiet sophistication. Nothing is mass produced; each piece is unique, designed to evoke warmth, balance and enduring beauty.
The tactile richness of Mazzucchelli and LAES acetates allows our artisans to sculpt surfaces that feel alive with depth and nuance. Combined with the meticulous crafting of Divel’s high-quality lenses, each pair achieves a perfect harmony of texture, tone and visual purity.
A Spirit of Italian Living
Sereno embodies the ease and refinement of Mediterranean life—sunlit days, shared tables and moments of understated luxury. Whether through a bespoke commission or a handcrafted piece, Sereno captures the art of living beautifully, inspired by the legacy of Italian culture.
Our materials echo this philosophy: natural cellulose acetates shaped for comfort and longevity, and Italian lenses engineered for clarity, allowing every moment in Sereno eyewear to be experienced with sharpness and serenity.
Sereno is an invitation to live with elegance, pleasure and purpose.
Our Responsibility to Our Clients:
Deliver a Tailored Luxury Experience
At Sereno, every creation begins with authenticity and devotion to Italian excellence. Our sunglasses are designed and crafted entirely in Italy, using Italian materials from the country’s finest artisans and manufacturers—from the heritage-rich Mazzucchelli acetate to the durable, sustainable LAES acetate, and the optically refined lenses crafted by Divel Italia.
True luxury lies in rarity and precision. For this reason, production is intentionally limited so each piece receives the time, attention and artistry it deserves. Every frame is fatto a mano in Italia, handmade using traditional techniques passed down through generations, complemented by advanced Italian lens engineering.
We believe our clients deserve genuinely Italian sunglasses, not products assembled abroad and simply labelled Made in Italy. Every Sereno creation is conceived, crafted and completed within Italy, using local expertise and authentic materials. Our purpose is to support Italian artisans and the local economy, preserving the craftsmanship and traditions that define Italian excellence.
By keeping every stage of creation within Italy, Sereno safeguards the integrity of its process and ensures that every pair reflects beauty, authenticity and cultural pride.
Our Responsibility to the Product:
Nurturing Excellence, Preserving Tradition
Every Sereno product begins with a dedication to quality and a respect for Italian tradition. Each frame is entirely designed, engineered and handcrafted in Italy, using the finest Italian materials—Mazzucchelli acetate for its vibrant clarity, LAES acetate for its resilience and sustainability, and Divel lenses for their exceptional optical precision and protective performance.
Production remains limited, allowing each creation to be shaped with care, precision and artistry. Sereno works closely with small Italian studios and family-run ateliers whose skills and knowledge have been refined through generations. This collaboration sustains the legacy of Italian craftsmanship and protects the value of making by hand.
Each Sereno piece represents honesty, artistry and cultural pride, offering clients a true Italian product that embodies excellence, heritage and timeless sophistication.
Sereno is a celebration of Italian creativity—a balance of tradition and modern refinement where every product expresses elegance and authenticity that endure.
